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A Publicity Tool For Your “Do Less Strategy”

A Publicity Tool For Your “Do Less Strategy”

Publicity is something that all entrepreneurs should have in their business strategy, and it’s a lot more simple than you may think. A lot of times, people think publicity is for you once you’ve hit the six or seven-figure mark in business or when you’re launching your book five years from now. I really believe

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The 411 on Menstrual Cycle Phases

The 411 on Menstrual Cycle Phases

In this blog post, Head Empress, TaKisha August, is sharing the 411 on menstrual cycle phases. I was an adult before I really connected with my “period” being a full cyclical experience. I didn’t recognize its power or purpose at all and saw it only as a marker that I could get pregnant if and

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Egg Wisdom: Activate Your Innate Power to Call In What You Want While Doing Less

Egg Wisdom:

Activate Your Innate Power to Call In What You Want While Doing Less

The following is an updated excerpt of the Egg Wisdom chapter of Kate Northrup’s book, Do Less: A Revolutionary Approach to Time and Energy Management for Ambitious Women, reprinted with permission. It was an early spring day in New York, and I was wearing these kind of weird light-wash jeans that were too big for

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5 Easier Than You Realize Ways to Heal Hustle Culture

5 Easier Than You Realize Ways to Heal Hustle Culture

I used to have three jobs at any given time for many years. It was just the way it was. As a young woman who valued her independence and having nice things, working hard and making money became synonymous with working all the time. In order to have more I had to DO more. On

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3 New Customer Retention Strategies That Really Worked in 2021

3 New Customer Retention Strategies That Really Worked in 2021

Last year we implemented 3 new customer retention strategies that significantly increased our Origin Membership retention. The success rate of selling to an existing customer is 60-70%, whereas the success of selling to an old customer is 5-20% (Cross-Channel Marketing Report). Increasing your customer retention by just 5% can increase your profits from 25-95% (Bain

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9 Reasons Doing Less Gets You More

9 Reasons Doing Less Gets You More

A few summers ago a girlfriend texted me and asked if I could teach her how to do less. I chuckled to myself as I read her message because I, too, am the product of a culture that’s taught me that my worth is associated with how much I do. The concept of doing less

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A Prayer For When It Feels Like It’s Never Good Enough

A Prayer For When It Feels Like It’s Never Good Enough

I wrote you a prayer for when it feels like it’s never good enough. May it bring the exhale that’s the true medicine you need: Showing up is all that’s ever been asked of us by anyone (or anything) that matters—the power of our full presence—actually being where we are. The rest of it is

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How to Know When to Set Boundaries for Relationships

How to Know When to Set Boundaries for Relationships

I had the most inspiring interaction this week when it comes to knowing when to set boundaries for relationships. I’d texted a girlfriend asking her if she wanted to make a dinner date sometime in the next 2 weeks. She responded that she’s in a cocooning phase, that she loves me and just wants to

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4 Steps for Powerful Annual Marketing Planning

4 Steps for Powerful Annual Marketing Planning

When it comes to annual marketing planning, we do things a little differently here at The Origin Company. Why? Because we know we’re seasonal beings and that our creativity is seasonal and cyclical too. Most marketing plans focus solely on revenue and output without considering the wellbeing of the people executing them. But at The

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Planning the Day When You Wear Many Hats

Planning the Day When You Wear Many Hats

If you’ve ever fantasized about “doing less” or imagined that you were exempt from feeling the ease we talk about so much here at The Origin Company because of all the hats you wear at any given time (and can’t take off right now) then lean on in. There just might be some guidance here

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